The problem of illegal drugs in Punjab cannot be eliminated through rallies and awareness campaigns alone. While such events help draw public attention, they do not address the deep-rooted causes that fuel drug addiction and trafficking in the region. Punjab has been grappling with a severe drug crisis for years, and solving it requires a comprehensive, multi-faceted approach that goes far beyond symbolic gestures.The first critical step is strengthening law enforcement and disrupting supply chains. Authorities must target the major drug trafficking networks rather than focusing solely on street-level users. Punjab’s porous borders, particularly with Pakistan, serve as entry points for heroin and other narcotics.
Enhanced border security, intelligence-sharing between agencies, and strict action against corrupt officials who enable the drug trade are essential. Without cutting off the supply at its source, no amount of awareness can solve the problem. Equally important is shifting the focus toward treatment and rehabilitation. Drug addiction is a medical condition that requires professional intervention. Punjab needs to massively expand its network of de-addiction centres, making them accessible and affordable across all districts. Evidence-based treatments, including medication-assisted therapy for opioid addiction, must be provided along with long-term counselling and psychosocial support.
The stigma surrounding addiction prevents many people from seeking help, so creating a supportive environment where individuals feel safe coming forward is crucial. Addressing the socioeconomic factors that push people toward drugs is another vital component. Unemployment, lack of opportunities, and economic distress make young people particularly vulnerable to substance abuse. The government must create employment opportunities, establish vocational training programs, and strengthen the education system. For rural areas where poppy cultivation occurs, farmers need viable economic alternatives and support to shift to legal crops.
When people have hope and purpose, they are far less likely to turn to drugs. Community and family engagement play a powerful role in prevention and recovery. Families need education to recognise early warning signs of addiction and know how to seek help. Religious leaders, local organisations, and peer support groups can create a strong social support network. School-based prevention programs that use evidence-based approaches rather than fear tactics can educate young people about the real dangers of drugs. When entire communities are mobilised and informed, the environment becomes far less conducive to drug abuse.
Finally, policy reforms are necessary to treat addiction as primarily a health issue rather than purely a criminal matter. Countries like Portugal have shown remarkable success by decriminalising personal drug use while dramatically expanding treatment services. This approach reduced overdose deaths, HIV transmission, and overall drug use. Punjab should consider harm reduction strategies and focus resources on rehabilitation rather than merely punishing users. Regular data collection and monitoring help track progress and adjust strategies based on what actually works.
The path forward for Punjab requires political will, sustained funding, coordination between multiple government departments, and active participation from civil society. Rallies can be part of a broader awareness strategy, but real change comes from enforcement, treatment infrastructure, economic development, and community support working together. Only through this comprehensive approach can Punjab hope to truly eradicate the scourge of illegal drugs from its society.